Categories: Mark-up

The Little Things

It sells that you do not want to wait. It sells that you start out smiling. It sells that your hand is dry, your desk organized and that you let me begin to talk. That you invite me to sit. It sells that you offer me a coffee, although I don’t drink coffee. Your clean clothes sell. That you listen to me without looking at your phone when it starts to ring. It sells that you look at me in the eyes as an equal person. That your office smells good. That you have living plants. That there are not any loud noises and you can hear me well. It sells that you offer me your business card. That you take note of what I say to you. That your handwriting is legible. That you talk to me with the calmness I talk with to you. That you close the door. That you say my name and tell me yours. That you give me a confident answer. That your arguments are convincing. That you negotiate a good time and accompany me to your door. What sells the most is that before I go you wish me a good day. Sincerely.